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Tourism

Tourism

One of the most sought-after tourism destinations for global travellers.

Although tiny, Saint Lucia competes with other globally renowned destinations with her iconic twin peaks and a drive-in volcano which fall within the Pitons Management Area, a UNESCO World Heritage Site. The island offers a wide range of heritage and cultural attractions, miles of breathtaking beaches, and a dramatic coastline perfect for sailing, diving and other ocean adventures for all tastes and skill levels. As a leading tourism destination in the world, with 12 World Travel Awards for Best Honeymoon Destination, Saint Lucia enjoys regular airlift, and major source markets in the United States, United Kingdom, mainland Europe, and the Americas. Sitting low on the hurricane belt, this is one of the safest Caribbean islands from seasonal natural disasters such as storms, flooding, and land slippage.

Tourism remains Saint Lucia’s flagship product with pristine beaches, unique scenery, and vibrant culture. The COVID-19 pandemic has not thwarted the dreams and desires of travel-hungry island-hoppers, adventurers, families, and newlyweds to come to our small island. Saint Lucia boasts several luxury international and regional brands some of which have been supporting explosive numbers in tourism arrivals for more than two decades. The island’s attractions accommodate niche markets in ultra-luxury tourism, wellness and eco-tourism and the industry hopes to welcome 5,000 more rooms.

For more than thirty years, Saint Lucia has been the finish line for the annual Atlantic Rally for Cruisers from Las Palmas to Rodney Bay. In addition, the island has executed a complete rebranding of the distinguished Saint Lucia Jazz & Arts Festival into the Soleil Summer Festival, which has attracted visitors from May through October for concerts and events covering all Caribbean music genres, including reggae, soul, and jazz.

There is one international and regional airport each, two seaports and two marinas with modern yachting facilities. Port Castries has welcomed many of the world’s largest vessels and hundreds of thousands of passengers annually for over a decade prior to the COVID-19 pandemic. Saint Lucia continues to be the leading tourism destination in the Eastern Caribbean as the best performing among the sister islands.

Testimonials
Sean Devaux - General Manager, IGY Rodney Bay Marina

There’s tremendous opportunity for growth and with the human resource aspect, Saint Lucia has one of the friendliest people, eager to learn … Saint Lucia in all, is a very attractive opportunity for any investor.

Mark Grebby - Senior Vice President Of Operations, Elite Island Resorts, St. James Club Morgan Bay Hotel

For an investor, the incentives are good, and the way to get business done is really easy … we very much believe in the investment in the nation and our staff are one of our key factors. There is such a wealth of talent in the people of this country, good education, good work ethic and that actually, all of our guest say, is our biggest asset.