20 Dec 2017

The third annual Digital Marketing Symposium brought the curtains down on the observance of Business Month in November.

The symposium was jointly hosted by the Trade Export Promotion Agency (TEPA) and the Saint Lucia ICT Association. It aimed to engage participants on digital and online media best practices to empower and enable them to upgrade their digital presence in a competitive global market.

Speaking at the event, TEPA’s Information Officer, Mr Glenfield Gilbert indicated that the symposium was borne out of a need to ensure businesses were well represented online.

“The idea for this symposium came out of a need that TEPA saw to ensure that businesses and the business community was well represented online. We also knew that there were quality digital marketing specialists within our shores and sought to make the connection between these service providers and the businesses that needed that specialized service.”

Johnathan Allain, Business Development Officer at The Department of Commerce, International Trade, Investment, Enterprise Development and Consumer Affairs, also addressed the symposium.

“The Department of Commerce is indeed privileged to be part of this event, the third annual Digital Marketing Symposium which is the result of a collaboration between the Saint Lucia ICT association and TEPA. It is also very fitting that this activity is taking place during the month of November which was selected as Business Month under the theme Promoting an Entrepreneurial Culture: Innovation and Creativity.”

Allain went on to urge participants to maximise the potential that effective use of ICT presents for the enhancement of business.

“We recognize that in this age of Internet access and mobile technology, digital marketing is very important to the business person as it offers tremendous opportunities to connect with your target audience in an efficient and cost-effective manner.”

President of the Saint Lucia ICT Association, Dr. Lyndell St. Ville, during his brief remarks, applauded the participants’ efforts to strengthen their online presence.

Business Month 2017 featured numerous activities including the 10th edition of the Saint Lucia Taiwan Exhibition.